Who better to help you understand how changing shopping behaviours and preferences are affecting your business than your shoppers themselves? We surveyed verified buyers with a recent purchase at Loblaws, Sobeys, and Metro to understand their retailer perception, attitudes, and motivations, and discovered that perceived loyal shoppers aren’t actually that loyal.

Watch On Demand as Numerator’s Brian Ettkin, Canadian Lead – Strategy & Solutions, will share the most current insights into grocery loyalty behaviours. In this 30 min webinar, you will learn:

• • What are the drivers that cause grocery shoppers to make trips to competitive banners?
  • What are their attitudes towards the focus retailer?
  • What does « loyalty » mean to a shopper?