More sample. Higher standards. Better insights - all from a single source.

Understand the modern consumer and unlock opportunities with more insight into shifting shopping behaviours alongside consumer attitudes, interests and opinions across all channels — all from a single platform with single-sourced data.

A user-friendly platform built upon the industry’s highest standards with unmatched scale.

Numerator answers business questions — fast — with on-demand access to shopper data that is updated daily. Our industry-leading panel size, trip counts and omnichannel coverage provide the sample you need to answer cross-category questions that legacy solutions can’t. Now, you can benchmark brand performance against the category and competition, identify new consumer opportunities to grow household penetration and uncover critical consumer behaviour.

Unlock Deep Understanding

Accelerate growth with the most complete understanding of the category and competitive set to create strategies that maximize engagement, loyalty, and positioning across all channels.

Identify & Target

Identify opportunities with new consumer segments by analyzing comprehensive, longitudinal consumer behaviours across your category, all channels, and more.

Understand the Full Journey

Leverage qualitative feedback combined with purchase behaviours to understand where along the consumer journey your brand is successful or has an opportunity to optimize to best meet consumer needs and track results over time.


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The insights you need to build strong retailer relationships, influence shopper behavior and grow your brand.

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Who is shopping?

Deepen your shopper understanding with rich profiles that go beyond buying behaviour to demographics, psychographics, sentiment, loyalty and more.

What are they buying?

See basket affinity, uncover cross purchase behaviour, analyze new items, understand source of volume and more.

How is your brand doing?

See high-level performance data over time with people scorecards and brand diagnostics.

Where are they shopping?

Understand trip circuits, analyze leakage trees, see engagement by delivery or order method and more.

Ready to go beyond traditional insights? Request your demo now.

Our expert team will take you through our easy-to-use platform and answer any questions. Schedule your demo today to start growing more tomorrow!

Brands that trust Numerator Insights

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Better technology. Better data. Better insights.

Growth starts with better data – and we are constantly innovating our data collection technologies to ensure you receive the best-in-class experience. Learn more about our industry-leading panels and data collection methodologies.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

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