Make the most of shifting shopper behaviour

Craft your growth strategy with visibility into omnichannel shopping behaviour across all channels, retailers, categories, and products.


The comprehensive, omnichannel insights you need to capture your fair share of growth.

As shopper behaviour continues to shift amidst ongoing uncertainty, retailers need to keep pace— by leveraging real-time insight into how shoppers behave outside their four walls. Numerator’s Canadian OmniPanel provides unprecedented visibility into shopper sentiment and behaviour across all retailers, including Costco and Dollarama, and all categories and products, including Private Label, enabling retailers to craft their growth strategies.

Capture Your Fair Share of Growth

Identify how key shoppers behave at your store, competitive stores across all channels, and online to pinpoint leakage and discover areas for growth.


Keep Pace with Dynamic Shopper & Market Shifts

Apply your segmentation to the industry’s fastest insights to understand how key shopper segments are behaving in near real-time.


Adjust Strategies to Meet Customer Needs

Stay ahead of market trends. Identify the promotional characteristics that drive sales and understand the longitudinal impact of your promotions on verified buyers.

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Omnichannel Visibility

All retail channels, from Club to C-Store to eCommerce.

Comprehensive Understanding

Deep insight into the behaviour, attitudes, and opinions of your shoppers and competitive shoppers.

More Coverage

On-demand access to path & purchase data updated daily.

Reports that give you more.

More channels. More insights. More competitive edge.


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Shopper Surveys

Survey specific guest segments based on real, observed behaviours. Need to target certain category buyers or shoppers that have visited a competitor’s stores? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.

Retailer Share of Wallet

Analyze Share of Wallet and other key metrics for product categories at your stores and compare those metrics to competitive stores.

Lapsed, Repeat, New Shoppers

Identify which competitors are stealing shoppers and how you can win them back. Discover where new shoppers are coming from and what drove their trips.


Retailers that trust Numerator.


Our retail solutions.

Survey Insights

Leverage opinions from your verified shoppers— or competitive shoppers— to inform your strategy for today and tomorrow.


Shopper & People Insights

Our panel size, trip counts, and omnichannel coverage provide the sample you need to understand shopper behaviour outside your four walls.

Promotions Intel

Increase the effectiveness of your trade promotions through competitive intel and historical data across all media types.

Our latest Retail insights.

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Indoor Dining’s Impact on Grocery

How will your brand be impacted by increased out-of-home consumption?

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2024 Canada Annual Holiday Preview

Numerator’s 2024 Canadian Holiday Preview provides insight into consumer shopping & celebration plans for thirteen upcoming holidays— from Lunar New Year to New Year’s Eve.

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Canadian Inflation Insights

In this report, we surveyed over a thousand Canadian consumers to better understand the impact of inflation on their sentiment, intentions, and purchase behaviour.


Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

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