The unified, first-party view you need


Meet your modern consumer

Build retailer relationships, win back lapsed shoppers, and successfully launch new products with access to Canada’s fastest, most comprehensive consumer insights. The Numerator OmniPanel enables you to deeply understand consumer behaviour across all categories, retailers, and channels, from online and QSR to Club and convenience, in addition to granular Private Label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.

Omnichannel Panelists

Each panelist is tracked across all channels, which is the only way to understand switching.

C-Store, Dollar, Club Coverage

Our panel provides unprecedented visibility into behaviour across all channels and retailers, including Dollarama, Costco, and more.

Technology-Driven Speed

We can report within days, using % of HHs reporting.

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More Data Updates

Monitor changing consumer behaviours and sentiments on demand.

More Channels and More Products

Capture purchases of all product categories across all channels.

More Segmentation Flexibility

Configure custom shopper groups.

Over 400 CPG companies are growing with Numerator.

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Maple Leaf Foods
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Numerator OmniPanels

To keep pace with fast-changing consumer behaviour, Numerator’s OmniPanels go beyond traditional measurement to deepen your consumer understanding.

Top solutions for Food companies

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Promotions Intel

Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.

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Numerator OmniPanel

Discover what you don’t know with more trips, more channels, and more consumer insights.

Survey Insights

Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.


Nestle Coffee Partners

Learn how Nestle Coffee Partners dove deep into category shoppers’ behaviours and sentiments through the integration of a full-service research study with behavioral panel data and Numerator’s Inflation Segments to optimize the shopper experience and retain consumer loyalty.


Rise Brewing Company

Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.

Get the latest food insights.

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Brands to Watch in Canada in 2024

This year’s fastest growing brands in Canada can be summed up in two words: small indulgences. Italpasta, a Canadian-made pasta brand, topped the list, followed by three beverage brands— Arizona, Red Bull, and Powerade— and Wish Farms, a berry supplier. 

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Connecting Canadian Population Trends to Purchase Behaviour

Understand New Canadians, Gen Z, and Aging Consumers to provide an even more comprehensive perspective on the shifting Canadian consumer landscape.

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Canadian Price Pulse

Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. 

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

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