WHAT

CONSUMERS

SAY

Drive growth by
understanding consumer
beliefs, behaviors—and
the space between.

WHAT

CONSUMERS

DO

Rich consumer profiles, comprehensive coverage, and unmatched quality — all from verified buyers.
Gain unparalleled insight into today’s consumer and give your brand the edge to win in an evolving market.

Real understanding of real consumers for real growth.

Numerator data sets a new industry standard–no gaps, no guesswork. A decade after disrupting the panel industry with innovative technology and omnichannel data, we’re revolutionizing market research with verified buyers.
Unprecedented Data Standards & Transparency
The highest quality, most engaged consumer purchase panel with multiple use cases.

Unmatched
Consumer Insights
Profiles and purchase data in easy-to-use platforms and feeds that integrate into your systems.
Unrivaled
Consumer Research
Deep behavioral data from highly engaged, verified consumers.

NU-TOTAL-CONSUMER-1@2x.png
NU-TOTAL-CONSUMER-2@2x.png

See it ALL with first-party, single-source consumer data.

With a fragmented approach to consumer data, inconsistencies creep in, insights get diluted, and decisions rest on assumptions. But when every insight is sourced from the same panel, the connections are real, the understanding deep, and the confidence in every decision is unmatched.

A modern panel for insight into modern consumers.

The Numerator OmniPanel provides a single source of consumer insights
to help you market to consumers — not demographics.

120M+

Shopping Trips Captured

17K+

Retailers Tracked

1,000+

Psychographic &
Media Consumption Attributes
CASE STUDY

DIAGEO

Learn how Diageo leveraged the Numerator Surveys research ecosystem to combine full-service quantitative surveys, qualitative video responses and behavioural panel data to connect with verified buyers and get early product feedback for their challenger brand, Lone River Ranch Water.

CASE STUDY

Produce Brand penetrates a leading retailer

Learn how a leading produce brand penetrated a retailer and became the sole supplier of their category for a leading grocery retailer.

CASE STUDY

BODYARMOR

Learn how BODYARMOR demonstrated to a major club and dollar retailer that there existed an immediate opportunity to increase sales if they began carrying BODYARMOR products.

CASE STUDY
Rise Brewing Company
Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque.
LEARN MORE
Rise Brewing Company
Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque.
LEARN MORE
Rise Brewing Company
Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque.
LEARN MORE
Previous slide
Next slide

Manufacturers and retailers trust Numerator to know more about their consumers.

Stay in the know with the latest from Numerator.

Report
June 2025 Tariffs & Buy Canadian Study
Leverage feedback from verified Canadian consumers, tied back to purchase behaviour, attitudes, and opinions, to reimagine growth admist market turbulence.
Learn more
Article
Single Source Summit 2025 Recap: The Next Generation of Canadian Consumer Insights
The future of Canadian insights took center stage at Numerator Canada’s second annual Single Source Summit.
Learn more
Report
2025 Canadian Summer Holiday Preview
For granular insight into consumer intentions for upcoming summer holidays, check out our 2025 Canadian Summer Holiday Preview. Powered by…
Learn more

Find out how Numerator can help
your brand grow more.

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.