Compete more effectively for consumer attention.

Strike the right balance between persuading consumers and spending more effectively.

Earn the hearts and minds of consumers… and your clients.

Most agencies have one goal — to help their clients grow more, through advertising that resonates with consumers on an individual level. Numerator can help your team achieve that goal. Our comprehensive consumer insights solutions will help you identify your target audience and get to know them at a deeper level, so you can plan smarter and win with clients.

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Understand Today's Shoppers

Know more about your client’s buyers — or any shopper group — than even they do. 

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Find Growth Opportunities
Identify valuable, untapped audience segments and learn how to effectively influence them.
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Win Over New Clients
Prepare advanced client pitches with data and insights from a trusted industry source.

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First-party Purchase Data

Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights.

Omnichannel Visibility

Data across all channels — from C-stores to Club to eCommerce.

Holistic Understanding

Build rich consumer profiles with 500+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging.  

Numerator's OmniPanel by the numbers.

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Retailers Tracked
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Survey Response Rate
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Canadian brands to watch 2024
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Brands to Watch in Canada in 2024

From savoury or sweet indulgences to private label powerhouses and the brands winning with recent immigrants, these are the brands to keep an eye on this upcoming year.

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Consumer Sentiment Study

The newly refreshed Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

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Connecting Canadian Population Trends to Purchase Behaviour

We expand on the analysis featured in our popular Connecting Canadian Population Trends to Purchase Behaviour webinar to provide an even more comprehensive perspective on the shifting Canadian consumer landscape.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

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