CONNECTED CONSUMER DATA

The future of
consumer understanding

is here.

Numerator brings more consumer dimensions into a connected view with rich, zero-party data that creates a new standard of consumer understanding, more confident decisions, and unique opportunities for growth.

Today's growth demands more from consumer data.

Connect the person to the purchase and track their decisions and attitudes in the moment and over time. Numerator connects verified behaviour with consumer attitudes and intent to understand not only what happened, but why, and over time, uncovering deeper signals that can shape what happens next.

Consumer Panel

Why have panel metrics if you can’t dig into the why behind the numbers?

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Numerator
unlocks connected
consumer
understanding

Verified Buyer Surveys

Why do a survey if you’re not sure you’re asking the right person?

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Your consumers in

5D.

Traditional data can leave you with a flat, disconnected view of the people behind the numbers. The future of consumer understanding is about connected data that provides a multidimensional and holistic approach.

Dimension 01

Profile

Who they are.

1,000+ consumer attributes spanning demographics, psychographics, media consumption, and more reveal who consumers are, what matters to them, and where to reach them.

Dimension 02

Behaviour

What they do.

175M+ trips. 25K+ retailers. 80% item-level coverage. Omnichannel purchase data captures how consumers actually shop across brick-and-mortar and eCommerce.

Dimension 03

Sentiment

Why they do it.

Survey real, verified consumers with an average 50% response rate and responses in as little as a few hours to connect motivations, attitudes, and intent directly to purchase behavior.

Dimension 04

Context

The market around them.

300K promotional ad blocks coded annually and 2K+ calibration benchmarks, put consumer behaviour in context to reveal what’s changing and the forces that may be driving it.

Dimension 05

Change

How they evolve over time.

All panelists have 12 consecutive months of purchasing and 90% have 24 months or more, giving you a robust longitudinal view of how the same consumers change over time.

Consumer data that holds up when you dig in.

Numerator data gives you the depth and flexibility to keep digging—from broad market shifts to the specific audiences, behaviours, and categories behind them. High-quality sample and intuitive tools help you get to the answers your business needs with confidence.

Unprecedented Data Standards & Transparency

The highest quality, most engaged consumer purchase panel delivering zero-party, holistic data.

Unmatched
Consumer Insights

Profiles and purchase data in easy-to-use platforms and feeds that integrate into your systems.

Unrivaled
Consumer Research

Attitudes and opinions from highly engaged, verified consumers.

The future of
consumer understanding starts with a question.

Nexa, Numerator’s AI-powered insights agent, makes it as simple as asking a question. Built on the trusted consumer data and proven methodologies, Nexa turns your questions into tailored analysis, so can you get from question to insight to action faster.

Consumer understanding, your way.

01

EXPLORE

Platform

Explore, analyze, and answer questions on your own, and launch surveys to verified buyers in a few clicks.

02

ASK

Nexa

Ask questions in plain language and get trusted insights on demand.

03

INTEGRATE

Numerator Connect

Integrate Numerator intelligence via an MCP into your own AI workflows. Coming soon.

04

BUILD

Data Feeds

Build Numerator data into your own tools, models, and workflows.

05

PARTNER

Consulting

Partner with industry experts to turn consumer understanding and sentiment into strategy.

CASE STUDY

Diageo

Learn how Diageo leveraged the Numerator Surveys research ecosystem to combine full-service quantitative surveys, qualitative video responses and behavioural panel data to connect with verified buyers and get early product feedback for their challenger brand, Lone River Ranch Water.