Stay one step ahead of your modern beauty buyer.

Quantify the impact of emerging trends— from pandemic shifts to Gen Z’s growing purchase power— on your business with more demographic groups, more trips, and more channels.


Identify your most valuable buyers— and their evolving preferences.

After a long period spent at home, beauty buyers are re-evaluating their wants and needs. With visibility across all channels, including Beauty, Drug, and Dollar, Numerator’s Canadian OmniPanel enables beauty brands to identify their most valuable buyers and track behavioural shifts across all Canadian retailers and beauty categories. Leverage the industry’s fastest and most comprehensive advertising and promotional intelligence, as psychographic and media consumption attributes, to target your most valuable buyers with messaging that resonates.

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Omnichannel Coverage

Each panelist is tracked across all channels, from Beauty and Drug to Mass and Dollar, giving you a full view of Beauty shopping behaviour.

Unmatched Sample

Numerator’s Canadian OmniPanel captures 10X more shopping trips per month than legacy data providers, enabling you to track new items, quantify brand and category switching, and more.

Technology-Driven Speed

We can report within days, using % of HHs reporting.

Get more insights.

More Data Updates

Monitor changing consumer behaviours and sentiments on demand.

More Channels and More Products

Capture purchases of all product categories across all channels.

More Segmentation Flexibility

Configure custom shopper groups.

Over 400 CPG companies are growing with Numerator.

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Numerator OmniPanel

To keep pace with fast-changing consumer behaviour, Numerator’s OmniPanel goes beyond traditional measurement to deepen your consumer understanding.

Top solutions for Health & Beauty.

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Numerator's Canadian OmniPanel

Discover what you don’t know with more trips, more channels, and more consumer insights.

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Promotions Intel

Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.

Survey Insights

Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.



Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs.


Reckitt Benckiser

Find out how the RB team uncovered an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.

Get the latest Health & Beauty insights.

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Brands to Watch in Canada in 2024

Another year has come and gone, and in preparation for 2024, we’re looking back at the top brands of 2023 among key segments of Canadian consumers.

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Canadian Consumer Sentiment Survey

The Numerator Consumer Sentiment Survey was fielded to 1,000 Canadian consumers each month between June 2022 & December 2023. The results from the past 19 months are summarized in this report.

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The Inflation Factor: Canadian Consumers Prepare for Rising Prices

How are consumers responding to this marked change in the cost of the essentials they need and non-essentials they want? To gauge the degree of awareness and concern around the current inflation rate, we surveyed over 600  consumers.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

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