Omnichannel insight into the modern pet owner

Canadian pet owners are faced with more retailers and channels— as well as more time at home— than ever. Adapt to their shifting behaviours with granular, omnichannel insights.


Meet your modern buyer

Understand and engage pet owners on a granular level with access to Canada’s fastest, most comprehensive shopper insights. Numerator’s Canadian OmniPanel provides the omnichannel view across all categories, retailers, and channels that Pet manufacturers need to effectively engage new shopper segments, win back lapsed shoppers, and launch new products.

Omnichannel Panelists

Each panelist is tracked across all channels, which is the only way to understand switching.

Comprehensive Coverage

Our panel provides unprecedented visibility into behaviour across all channels and retailers, including Pet Valu, Costco, Dollarama, and more.

Technology-Driven Speed

We can report within days, using % of HHs reporting.

Get more insights.

More Data Updates

Monitor changing consumer behaviours and sentiments on demand.

More Channels and More Products

Capture purchases of all product categories across all channels.

More Segmentation Flexibility

Configure custom shopper groups.

Over 400 CPG companies are growing with Numerator.

Nestle logo

Numerator OmniPanel

To keep pace with fast-changing consumer behaviour, Numerator’s OmniPanel goes beyond traditional measurement to deepen your consumer understanding.

Top solutions for Pet.

Numerator OmniPanel

Discover what you don’t know with more trips, more channels, and more consumer insights.

Promotions Intel

Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.

speech bubbles
Survey Insights

Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.



Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs.


Reckitt Benckiser

Find out how the RB team uncovered an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.

Get the latest Pet insights.

Rectangle 53
Brands to Watch in Canada in 2024

Another year has come and gone, and in preparation for 2024, we’re looking back at the top brands of 2023 among key segments of Canadian consumers.

Rectangle 53
Canadian Consumer Sentiment Survey

The Numerator Consumer Sentiment Survey was fielded to 1,000 Canadian consumers each month between June 2022 & December 2023. The results from the past 19 months are summarized in this report.

Rectangle 53
The Inflation Factor: Canadian Consumers Prepare for Rising Prices

How are consumers responding to this marked change in the cost of the essentials they need and non-essentials they want? To gauge the degree of awareness and concern around the current inflation rate, we surveyed over 600  consumers.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

This site is registered on as a development site. Switch to a production site key to remove this banner.