02.04.25
Brands to Watch in Canada in 2025
Canadian consumers returned to nostalgic products and Gen Z showed off a sweet tooth. These are the brands to watch i...
01.29.25
2025 Canadian Holiday Preview
For more insight into consumer holiday intentions this year, check out our 2025 Canadian Holiday Preview. Powered by ...
02.12.25
Tariffs, Turbulence, and Tight Budgets: Checking in on the Canadian Consumer in 2025
In the last five years, Canadian consumers have weathered the COVID-19 pandemic, waves of RSV, flu, and norovirus, gl...
12.18.24
Deck the Halls with Delays: The Canada Post Strike’s Impact on Holiday Shopping
Learn how holiday shoppers shifted behaviour to account for shipping delays caused by the Canadian Postal Workers str...
12.12.24
Exploring Ontario’s Changing Alcohol Landscape
Our latest report leverages Numerator’s Canadian purchase panel— the largest and most comprehensive single-source Can...
11.22.24
Canadian Thanksgiving 2024 Recap
Numerator’s 2024 Canadian Thanksgiving Recap explores the purchase behaviour of Canadian consumers during and leading...
10.29.24
New Canadian Shopper Scorecard: Downloadable Data
To help brands and retailers identify opportunities for growth with New Canadians, we’ve just launched our New Canadi...
10.01.24
2024 Canadian Q4 Holiday Preview
Numerator’s Q4 2024 Canadian Holiday Preview survey highlights consumers’ celebration, shopping, and spending plans f...