Who we are
Numerator is a data and tech company reinventing the market research industry with first-party, consumer-sourced data.
What we do.
Numerator helps companies understand their customers and identify growth opportunities. We provide more visibility into more consumers across more channels — unlocking more growth.
How we do it.
We blend proprietary data, including a digital panel of over one million U.S. consumers and a representative panel of 30k Canadian consumers, with advanced technology to create unique insights — for an industry that has been slow to change.
What makes our data special?
SPEED
Because you need it now.
Our products are known for “time-to-platform” — because consumers move fast, and our customers need intel and insights now.
DEPTH
Because the devil is in the detail.
Whether it’s understanding the segmentation of your consumer or your placement on a digital shelf, we have a level of detail no one else does.
BREADTH
Because the consumer is everywhere.
The modern consumer shops 14 retail channels in a year – which one can you afford to miss (or misunderstand)?
We are the Numerati.
Our people are our greatest asset – so great, in fact, they earned their own name: Numerati. We encourage big ideas, and we’re not afraid to fail because we learn from everything we do. Ready to help us reinvent an industry?
At-A-Glance
54%
of Fortune 100 as customers
2.4k
employees worldwide
100%
work-from-home-flexibility
The world's leading brands and retailers trust Numerator.
Want to learn more?
Numerator leadership.
Our leadership team brings together years of experience across industries — including CPG, retail, and tech.
Contact us to learn how we can help your brand grow.
Thank you!
A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.