Who we are

Numerator is a data and tech company reinventing the market research industry with first-party, consumer-sourced data.

What we do.

Numerator helps companies understand their customers and identify growth opportunities. We provide more visibility into more consumers across more channels — unlocking more growth.

How we do it.

We blend proprietary data, including a digital panel of over one million U.S. consumers and a representative panel of 30k Canadian consumers, with advanced technology to create unique insights — for an industry that has been slow to change.

What makes our data special?

Because you need it now.
Our products are known for “time-to-platform” — because consumers move fast, and our customers need intel and insights now.
Because the devil is in the detail.
Whether it’s understanding the segmentation of your consumer or your placement on a digital shelf, we have a level of detail no one else does.
Because the consumer is everywhere.
The modern consumer shops 14 retail channels in a year – which one can you afford to miss (or misunderstand)?

We are the Numerati.

Our people are our greatest asset – so great, in fact, they earned their own name: Numerati. We encourage big ideas, and we’re not afraid to fail because we learn from everything we do. Ready to help us reinvent an industry?



of Fortune 100 as customers


employees worldwide



The world's leading brands and retailers trust Numerator.

Unilever Logo
Hershey logo
Nestle logo

Numerator leadership.

Our leadership team brings together years of experience across industries — including CPG, retail, and tech.

Contact us to learn how we can help your brand grow.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.