CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel, capturing thousands of responses each month.
Latest Update: 8/3/26
Consumer Confidence Score
July Consumer Confidence Score: 52.0 (+0.5 vs. last month)
Canadian consumer confidence increased slightly in July, with boosts to current household finances, comfort with discretionary spending, and job market confidence.
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in July, and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re cooking at home, shopping on sale, and using coupons/discount codes when possible.
Financial Outlook Score
July Financial Outlook Score: 51.8 (+0.8 points vs. last month)
Canadian consumers feel better about their future finances than they did last month. Thinking about one year from now, 26% of Canadian consumers think their household finances will be better, 51% think they’ll be the same, and 23% think they’ll be worse.