CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel, capturing thousands of responses each month.
Latest Update: 9/1/26
Consumer Confidence Score
August Consumer Confidence Score: 51.8 (-0.3 vs. last month)
Canadian consumer confidence decreased slightly in August, with declining comfort regarding current household finances and discretionary spending, and stable confidence in the job market.
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in August, and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re cooking at home, shopping on sale, and using coupons/discount codes when possible.
Financial Outlook Score
August Financial Outlook Score: 53.3 (+1.5 points vs. last month)
Canadian consumers feel better about their future finances than they did last month. Thinking about one year from now, 28% of Canadian consumers think their household finances will be better, 50% think they’ll be the same, and 22% think they’ll be worse.