Stay on top of shifting Alcoholic and Nonalcoholic Beverage buying behaviour.
The Beverage Buying Behaviour Tracker by Numerator offers quarterly insight into Canadian consumer behaviour in the competitive BevAl market. It also provides a look at Nonalcoholic Beverages trends, adding context for shifts in consumer behaviour influenced by factors such as inflation, evolving health concerns, attitudes, preferences, and emerging market forces.
Last Update: 8/29/24
How are key metrics shifting for Alcoholic Beverages categories?
As the LCBO strike began and concluded in July 2024, consumers spent more on beer and decreased their spend on Spirits— but beer unit buy rate remained steady month over month, suggesting that consumers spent more per unit during the strike, indicating a potential shift to larger packs or more premium products. More households purchased beer and RTD beverages overall in July.
Are retail channels capturing their fair share of Alcoholic Beverages purchases?
The Liquor channel captured less Bev Alc spend in July, as Ontario consumers were unable to make LCBO trips during the LCBO strike. Both the Gas & Convenience and Food channels captured more Liquor spend, driven by consumers shifting for availability. BevAlc household penetration remained below July 2023 levels for all three channels.
How are key channels performing among Beverages buyers?
Gas & Convenience’s share of Beverages spend and household is growing month-over-month, while metrics for the Grocery and Club channels have remained relatively steady.