How are key metrics shifting for Alcoholic Beverages categories?

Consumers are spending more on Beer and Ready to Drink Alcoholic Beverages, driven by purchasing more units. The spirits category is being purchased by fewer households compared to a year ago, but buy rate for the category is up due to higher prices.

Is the Liquor channel capturing its fair share of Alcoholic Beverages purchases?

Since winter 2023, the Liquor channel has captured an increased share of Canadian consumers’ BevAl spend.

How is the Club channel performing among Beverages buyers?

In recent months, the Club channel has also captured a greater share of Non-Alcoholic Beverages spend.

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