CANADIAN CONSUMER INSIGHTS

Consumer Insights from Numerator OmniPanel

A new era of consumer insights with visibility into what influences consumers on their path to purchase, their omnichannel purchase behaviour and the opinions that shape those behaviours.

A modern panel for modern consumer insights.

Numerator’s gamified and user-friendly app has surpassed legacy panel size and engagement — leading to a more representative and true omnichannel consumer insights panel. Holistic collection of purchase data and survey insights empower brands to understand the ‘why’ behind the buy.

144K+

PANELISTS SUBMITTING TRIPS

2MM

TRIPS CAPTURED MONTHLY

17K

RETAILERS TRACKED

What makes our data special?

Omnichannel Visibility

All retail channels from bodegas to big box to eCommerce.

Holistic Understanding

Deep insights via purchase-triggered surveys that combine consumer behaviour and attitudes.

Fast Consumer Insights

On-demand access to consumer insights and purchase data updated daily.

We start with the consumer, because channels don't create trends, people do.

Our consumer-facing app makes it easy and fun for shoppers to share buying and sentiment behaviour, creating a single data source that enables richer consumer understanding.

Channels

Traditional
B&M
eCommerce
Club & Specialty
Gas & Convenience
Dollar Store
and more

Transaction Sources

Paper Receipts
Retailer Loyalty Data
Mobile App Purchases
Email

Consumer Profiles

Survey Data Demographics Psychographics Media Consumption

The Numerator OmniPanel

The Numerator OmniPanel is comprised of consumers using the Receipt Hog app. Different subsets of those consumers are then used to form panels that power our products.

Canadian Static Panel

18K Canadian households power Numerator Insights for longitudinal understanding. LEARN MORE.

Canadian Survey Panel

75K panelists power our Survey solution. These panelists have shared their core demographic information and a trip in the past 60 days so you can gain deeper context from verified buyers. LEARN MORE.