Stay on top of shifting Alcoholic and Nonalcoholic Beverage buying behaviour.
The Beverage Buying Behaviour Tracker by Numerator offers quarterly insight into Canadian consumer behaviour in the competitive BevAl market. It also provides a look at Nonalcoholic Beverages trends, adding context for shifts in consumer behaviour influenced by factors such as inflation, evolving health concerns, attitudes, preferences, and emerging market forces.
Last Update: 12/12/24
How are key metrics shifting for Alcoholic Beverages categories?
As we head into the holiday season, consumers are spending more on wine and spirits— potentially signaling a desire to treat their guests or give more premium products as gifts. Consumers are also buying more units of spirits, and holding steady for wine. The decrease in beer and RTD beverages buy rate and unit buy rate echoes a decline seen last year as consumers transition from summer to fall and winter.
Are retail channels capturing their fair share of Alcoholic Beverages purchases?
Despite Ontario’s recent liberalization of beer and wine sales in the Convenience & Gas channel (beginning on September 1, 2024) and at Costco (beginning on October 31, 2024), the Liquor channel’s share of Alcoholic Beverages spend has remained steady so far. Alcoholic Beverages household penetration in ‘Other’ channels— including Club and C&G— has also remained steady.
Stay tuned for our next Beverage Buying Behaviour update, which will dig into the BevAlc channel shifts in more detail.
How are key channels performing among Beverages buyers?
Club’s share of beverages spend has been increasing steadily since August 2024, which could be reflecting a shift by Canadian consumers to a more value-driven retail channel in a tough economic environment.
