CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.
Latest Update: 5/15/25
Consumer Confidence Score
April Consumer Confidence Score: 53.1 (-0.3 points vs. last month)
Canadian consumer confidence saw a slight decline in April compared to last month. Canadian consumers reported lower sentiment around the job market (-0.2), their ability to make ends meet (-0.5), and with discretionary spending (-0.3).
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in April and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
April Financial Outlook Score: 50.5 (+0.3 points vs. last month)
Canadian consumers feel mediocre about their future finances, with outlook increasing slightly after a sharp decline in February. Thinking about one year from now, 27% of Canadian consumers think their household finances will be better, 47% think they’ll be the same, and 26% think they’ll be worse.
