CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel, capturing thousands of responses each month.
Latest Update: 3/9/26
Consumer Confidence Score
February Consumer Confidence Score: 52.2 (-0.2 vs. last month)
Canadian consumer confidence decreased slightly in February, with minor declines across all tracked metrics, including job market confidence, household finances, and comfort with discretionary spending.
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in February and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
February Financial Outlook Score: 52.6 (-0.5 points vs. last month)
Canadian consumers feel worse about their future finances than they did last month. Thinking about one year from now, 27% of Canadian consumers think their household finances will be better, 51% think they’ll be the same, and 22% think they’ll be worse.