CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.
Latest Update: 6/2/25
Consumer Confidence Score
May Consumer Confidence Score: 53.6 (+0.5 points vs. last month)
Canadian consumer confidence saw a slight increase in May compared to last month. Canadian consumers reported improved sentiment around the job market (+0.4), their ability to make ends meet (+0.7), and with discretionary spending (+0.5).
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in May and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
May Financial Outlook Score: 52.2 (+1.6 points vs. last month)
Canadian consumers feel slightly better about their future finances than they did last month, with outlook increasing notably in May. Thinking about one year from now, 28% of Canadian consumers think their household finances will be better, 48% think they’ll be the same, and 24% think they’ll be worse.
