CONSUMER PSYCHOGRAPHIC DATA
Psychographic data helps you market to real people.
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One source of truth for better decisions.
The only on-demand tool combining psychographic data with demographics and purchase data
To influence consumer behaviour, you need to understand what motivates consumers. Psychographic tools humanize data by painting a picture of who your shoppers are based on their attitudes, interests, and opinions. Our innovative approach to psychographic segmentation and data collection through in-app MicroSurveys helps you understand one complete story about who your consumer is, why they made the purchase decision, and how to reach them – all within an on-demand platform.
Greater Accuracy
MicroSurveys are continuously updated and automatically mapped to purchase data.
Enviable Response Rate
Deeper Consumer Insights
500+ psychographic attributes and 300+ media consumption attributes.
Connect more with consumers.
Get to know your shoppers on a more personal level with psychographics.
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PSYCHOGRAPHICS
Psychographic Segmentation
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PSYCHOGRAPHICS
Deeper Shopper Insight
Start combining psychographic data with demographics and purchase data.
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