GLP-1 HOUSEHOLD SCORECARD
Evaluate the impact of GLP-1s on your business with verified buyer data.
Numerator’s GLP-1 Household Scorecard provides a snapshot into the purchasing behaviour of households with at least one GLP-1 user across three metrics: household penetration, share of spend, and buy rate, all indexed to the general population. These metrics help Canadian brands and retailers identify opportunities for growth based on where and how GLP-1-using households spend their dollars today.
Department-level behaviour among GLP-1 households
Compared to the general Canadian population, households with at least one GLP-1 user spend more on personal health care, medical products, and candy— a contradiction that may be explained by the fact that GLP-1 users tend to belong to bigger families with children. GLP-1 households spend less on alcohol compared to the general population, and are less likely to purchase alcoholic beverages overall. These households are also likely to try more brands across most departments than the average Canadian household.
Retailer behaviour among GLP-1 households
Loblaws, Sobeys, and SAQ capture less spend from GLP-1 households than from the average Canadian household. GLP-1 households are also less likely to shop at Sobeys, Amazon, LCBO, and SAQ than the average Canadian household.