CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel, capturing thousands of responses each month.
Latest Update: 4/10/26
Consumer Confidence Score
March Consumer Confidence Score: 51.9 (-0.2 vs. last month)
Canadian consumer confidence decreased slightly in March, with minor declines in job market confidence and comfort with discretionary spending, and minimal changes to current household finances.
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in March and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
March Financial Outlook Score: 50.3 (-2.3 points vs. last month)
Canadian consumers feel worse about their future finances than they did last month. Thinking about one year from now, 26% of Canadian consumers think their household finances will be better, 48% think they’ll be the same, and 26% think they’ll be worse.