Track the changing prices of everyday goods.
Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.
Last Updated: 7/22/2025
Inflation is down across FMCG sectors
Household, Health and Beauty, and Pet prices are currently below 2024 levels. Grocery inflation, while above 2024 levels, is on the decline.
Highlights for the four week period ending July 6:
- Grocery prices are up 0.77%, a decrease compared to the prior week.
- Health & beauty prices were down 1.58% vs. YA, a decrease vs. the prior week.
- Prices for household items were down 4.63% vs. YA, a decrease from the prior period.
- Pet prices were down 9.25% vs. YA, a decrease vs. the prior week.
Online grocery inflation is ticking back up
Gas & Convenience grocery inflation increased in recent weeks, but has stabilized week-over-week.
Gen Z grocery inflation is elevated
Week-over-week, all tracked demographic groups have experienced a decline in the rate of grocery inflation. Gen Z grocery inflation remains elevated compared to older generations and other demographic groups.
