NUMERATOR CANADIAN PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.

Last Updated: 10/29/2024

Inflation is diverging across FMCG sectors

The rates of grocery and health and beauty inflation are up week-over-week, while household and pet inflation are on the decline. The decrease in household inflation appears to be driven in part by lower air freshener and deodorizer prices.

Highlights for the four week period ending October 13:

  • Grocery prices are up 2.4%, an increase compared to the prior week.
  • Health & beauty prices were up 8.57% vs. YA, an increase vs. the prior week.
  • Prices for household items were down 0.27% vs. YA, a decrease vs. the prior week.
  • Pet prices were up 1.02% vs. YA, a minute decrease vs. the prior week.

Online and Gas & Convenience grocery inflation remain volatile

The rate of grocery inflation has remained relatively flat across most retail channels week-over-week, while online grocery inflation is back on the rise. Gas & convenience grocery inflation continues to decline but remains elevated compared to Fall 2023.

Grocery inflation is up across demographic groups

In the most recent week, the rate of grocery inflation has increased across all generations, ethnic groups, and income levels. Aboriginal Canadian consumers are facing a lower rate of inflation than in the same period in 2023, but that rate is still on the rise.

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