QUICK SERVICE RESTAURANTS
Identify and capitalize on growth opportunities.
Canadian consumers have changed how they eat. The largest consumer trends– representing the highest growth– aren’t tracked by legacy data.
Drive growth with a deep understanding of verified guests, emerging trends, and the competitive restaurant landscape.
Restaurant consumer behavior has changed drastically over the last five years, as Canadian consumers formed new eating habits while spending more time at home during the pandemic and are now searching for value amidst ongoing inflation, leaving restaurants unsure of which levers to pull to drive growth. Numerator can help. We know who your guests are, what they buy at competitive restaurants and traditional retail stores, and what new items, limited time offers, and marketing campaigns will engage them.
Unlock Deep Canadian Consumer Understanding
Go beyond basic demographics to understand the opinions, attitudes, and media consumption habits of your verified guests. Get unprecedented visibility into Canadian consumers, including Gen Z, Gen Alpha households, GLP-1 users, and diverse consumer groups.
Both Buy and Why
Narrow in on the behavior of lapsed guests, across competitors, retail channels, and menu items and categories, to develop strategies to win them back. Survey verified guests to understand the attitudes and opinions behind loyalty shifts and leakage.
Near Real-Time Insight into Emerging Trends
Leverage near-real time purchase data and survey feedback from verified guests to inform your menu and innovation strategies. Track the impact of trends like GLP-1 and evolving consumption patterns on your guests.
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Omnichannel Panelists
Each panelist is tracked across all channels — which is the only way to understand switching.
Holistic Guest Understanding
Deep behavioural data and fast, flexible survey feedback from verified guests unlocks the attitudes behind their purchase decisions.
Technology-driven Speed
We can report within days, using % of households reporting.
Innovate with direct consumer feedback.
Whether it’s through fast feedback from Instant Surveys, interactive qualitative research, or studies led by industry experts – Numerator Verified Voices is fully integrated with our panel data, giving you direct access to purchase-verified guests and your competitors’ verified guests.
Our latest Restaurant insights.
ARTICLE
GLP-1 in Canada: Actionable Steps for Each Function
Explore how Canadian QSRs can navigate growing GLP-1 adoption— and the impact on guest behaviour.
TRACKER
Consumer Sentiment Tracker
Get a monthly view of Canadian consumer confidence, spending considerations, and financial outlook.