Make every data point part of a bigger, smarter story with Numerator Narratives
Behind every business question lies a story ready to be discovered. Numerator Narratives intelligently unifies data from multiple reports – pulling together the right insights so you can make better decisions with confidence, speed, and ease.
Bring every story to life with confidence.
Numerator Narratives minimizes uncertainty by compiling the right data for you—helping anyone uncover trusted insights and answer complex business questions with confidence. Choose a Numerator-built template for a proven path through common analyses, or use Build-Your-Own Narratives to create custom analyses and reusable templates tailored to how your organization works.
Unlock answers to the most common business questions with templated
Narratives created by Numerator.
Who's My Shopper
Review your shopper’s attributes, key purchase behaviours, and competition
Category Review
Brand Defense
Showcase key dimensions of brand & shopper value to protect or advance distribution at a store
Brand Sell-In
Prove your brand’s performance and value to justify net new distribution at a target store
Diagnosing Growth
Understand what’s fueling brand growth or decline through core metrics and shifts in shopper dynamics
Incrementality
Measure your brand’s true contribution to category growth and identify where sales are incremental vs. shifting
Tell your data story your way with
Build-Your-Own Narratives.
Every organization has unique business questions — and its own way of surfacing the story behind its data.
With Build-Your-Own Narratives, you can create custom Narratives directly within the Numerator platform, so the analysis reflects the way your organization thinks about its business.
Maintain your organization’s storytelling standards
Align the metrics within your custom Narrative to the way
your team already analyzes, presents, and makes decisions
Enable consistent analysis across your business
Build your custom Narrative template once, then share
across users and teams – creating a repeatable analytical framework to address your most important business questions
Empower more teams to leverage trusted insights
Give more users a guided path to strategic insights tailored to your business – no specialized knowledge or deep platform expertise required
1.75M+
SHOPPING TRIPS CAPTURED
20k
representative, longitudinal panelists
1000+
demographic & psychographic ATTRIBUTES
Ready to unlock your data story?
Our expert team will take you through our easy-to-use platform and answer any questions. Schedule your demo today to start growing more tomorrow!
Brands that trust Numerator Insights.
