NUMERATOR CANADIAN STATIC PANEL

Introducing an even bigger panel with the industry’s highest panelist standards.

Gain a complete view of the consumer – whether it be click and collect, brick and mortar, online or big box – get the comprehensive insights you need from one source and one platform.

The industry’s highest standard for static panelists so you can make business decisions with confidence

18K

STATIC HOUSEHOLDS

12

consecutive months of trips submitted

30+

trips a month per static panelist on average

A panel that gives you

More SAMPLE. Highest STANDARDS. All from a SINGLE SOURCE.

50% Sample Increase

More Sample

Numerator’s Canadian static panel has grown 50% in under a year, now delivering 18K static panelists:

  • Greater ecomm coverage
  • More brand, category and retailer combinations
  • More visibility into smaller brands and categories
  • More verified buyer survey sample

The industries highest standards

While others only require 10 months of trip submission per year, Numerator exceeds the industry standard with a minimum of one trip per month for 12 consecutive months

  • Consistent view of households necessary for trending
  • Understand light buyers
  • Measure loyalty and leakage
  • Understand promotional behaviour
  • Plan for seasonality
12 months of continuous history

All from a single source

All data is owned and operated by Numerator and collected holistically, whether it be online or offline purchase data, demographics, psychographics or media consumption attributes

  • Unified view across shopping behaviours
  • Visibility into hard to reach channels outside FDM
  • Unlock rich demographic profiles with 1000 attributes
  • No toggling between sources…one source, all the time!

See more trips, more channels, and more insights.

LONGITUDINAL HISTORY
12 month history of shopping behaviour that unlocks greater visibility into light buyers

BREADTH
Track traditional and emerging channels to understand switching behaviour between FDM, ecomm, gas & convenience, club and more

DEPTH
Gain item level granularity across the omnichannel plus 1000 demographic and psychographic attributes

CONTEXT
Integrated survey technology asks verified buyers about their behaviours for deeper understanding

Numerator Canadian Static Panel comes to life in Numerator Insights.
Numerator Insights deepens consumer and shopper understanding by seeing how behaviour changes over time across the total market and insights into who shoppers are in order to better reach them.
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Brands that trust Numerator Omnipanels

Colgate
Nestle logo
RECKITT@2x-1
Mondelez International Logo
SCJohnson
WHITE PAPER

Evaluating the Health of a Static Consumer Panel : Canada Edition

Consumer behaviour has changed dramatically over the years. This paper covers how you should be thinking about evaluating the health of your consumer purchase panel with the modern consumer in mind. This document provides guidance into evaluating panels in this new era, while also reviewing and mitigating the limitations of all panels.
GET THE WHITE PAPER

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.