Consumer behaviour has changed dramatically over the years. This paper covers how you should be thinking about evaluating the health of your consumer purchase panel with the modern consumer in mind. This document provides guidance into evaluating panels in this new era, while also reviewing and mitigating the limitations of all panels.
Download the report to learn:
- How to make sure a panel is measuring what you want to measure
- What panel designs maximize participation and cooperation rates
- How to mitigate errors in panel data
- What key valuation metrics should be used