NUMERATOR CANADIAN PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.

Last Updated: 8/29/2024

FMCG inflation is diverging across sectors

Grocery inflation remains below 2023 levels, while Pet and Household inflation decreased week-over-week. Health and Beauty inflation is up after several week-over-week declines.

Highlights for the four week period ending August 11:

  • Grocery prices are down 2.17% vs. YA, an increase compared to the prior week.
  • Health & beauty prices were up 4.64% vs. YA, an increase vs. the prior week.
  • Prices for household items were up 1.75% vs. YA, a decrease vs. the prior week.
  • Pet prices were down 0.54% vs. YA, a decrease vs. the prior week.

Online grocery inflation continues to rise

The rate of grocery inflation has remained flat across most retail channels week-over-week. Gas & Convenience grocery inflation, which has remained volatile compared to other retail channels, is increasing after several week-over-week declines, while Online channel grocery inflation continues to rise.

Grocery inflation remains below 2023 levels for most demographic groups

While grocery inflation is on the rise for most consumer groups, the rate of inflation facing most groups continues to under-index compared to a year ago. Black and Aboriginal Canadian consumers continue to face higher grocery inflation compared to other ethnic groups.

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