Track the changing prices of everyday goods.
Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.
Last Updated: 9/16/2025
Inflation is diverging across FMCG sectors
Health & Beauty and Grocery prices remain elevated compared to a year ago, while Pet and Household prices under-index compared to 2024 levels.
Highlights for the four week period ending August 31:
- Grocery prices are up 1.97%, an increase compared to the prior week.
- Health & beauty prices were down 4.44% vs. YA, an increase vs. the prior week.
- Prices for household items were down 0.40% vs. YA, an increase from the prior period.
- Pet prices were down 1.87% vs. YA, a decrease vs. the prior week.
Online grocery inflation is below 2024 levels
Grocery inflation remains steady week-over-week across most retail channels. Online grocery inflation, which remains volatile, is down in the most recent week after a spike in early July.
Grocery inflation is tracking steady across demographic groups
Gen Z grocery inflation, which was elevated compared to other generational cohorts for early summer 2025, is now at similar levels to other generations. High-income consumers are facing a marginally higher rate of inflation than other income groups.
