NUMERATOR CANADIAN PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.

Last Updated: 4/14/2025

Inflation is up across FMCG sectors

The rate of inflation has increased across sectors— potentially driven in part by U.S. imposed tariffs (which took effect on March 4th, 2025 at 25% for most goods) and ongoing concern over the impact of tariffs on inputs. 

Highlights for the four week period ending March 23:

  • Grocery prices are up 4.78%, an increase compared to the prior week.
  • Health & beauty prices were up 4% vs. YA, an increase vs. the prior week.
  • Prices for household items were up 4.48% vs. YA, an increase from the prior period.
  • Pet prices were up 8.10% vs. YA, an increase vs. the prior week.

Online grocery inflation continues to rise

Gas & convenience and online have been the two retail channels with the most variable rates of grocery inflation. Gas & convenience grocery inflation continues to decline after several consecutive weeks of increases in February 2025, while online grocery inflation has continued to accelerate week-over-week.

Grocery inflation is ticking up across income levels

Week-over-week, grocery inflation has increased for Millennials, Boomers, Black Canadians, White Canadians, and all income levels, and remained steady for other demographic groups.

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