Track the changing prices of everyday goods.
Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.
Last Updated: 5/21/2025
Inflation is down across most FMCG sectors
The rates of inflation in the Health & Beauty, Household, and Pet are below levels from the prior year, while grocery inflation remains elevated vs. tje same period in 2024.
Highlights for the four week period ending April 27:
- Grocery prices are up 3.86%, an increase compared to the prior week.
- Health & beauty prices were down 1.22 vs. YA, a decrease vs. the prior week.
- Prices for household items were down 4.35% vs. YA, a decrease from the prior period.
- Pet prices were down 3.57% vs. YA, a decrease vs. the prior week.
Drug grocery inflation is on the rise
After remaining relatively steady over the past six months, drug channel grocery inflation has ticked up in recent weeks. Gas & Convenience grocery inflation is also on the rise, but remains close to 2024 levels in the four weeks ending on April 24, 2025.
Grocery inflation is tracking relatively similarly across demographic groups
Week-over-week, grocery inflation has increased moderately across most consumer demographic groups. Millennials, Gen X, South Asian, and middle income consumers are facing the highest rates of grocery inflation among their respective cohorts.
