Track the changing prices of everyday goods.
Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.
Last Updated: 1/7/2025
Inflation has declined across most FMCG sectors
The rates of grocery, pet, and health and beauty inflation are down week-over-week, while household inflation has experienced a minor increase.
Highlights for the four week period ending December 15:
- Grocery prices are up 0.59%, a decrease compared to the prior week.
- Health & beauty prices were up 7.06% vs. YA, a decrease vs. the prior week.
- Prices for household items were up 3.54% vs. YA, an increase vs. the prior week.
- Pet prices were down 2.23% vs. YA, a decrease vs. the prior week.
Online grocery inflation continues to rise
Online grocery inflation is back up in recent weeks after remaining elevated compared to other retail channels. Gas & Convenience grocery inflation, which has been volatile over the past year, is steady week over week.
Grocery inflation is up for Gen Z
In the most recent week, the rate of grocery inflation has decreased or remained steady across most consumer demographic groups. All generations except Gen Z have experienced a decrease in grocery inflation, while the rate of grocery inflation has remained steady or decreased for all tracked ethnic groups.
