Track the changing prices of everyday goods.
Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.
Last Updated: 3/25/2025
Inflation is diverging across FMCG sectors
The rate of inflation has increased for the Pet and Health and Beauty sectors, while the rates of Household and Grocery inflation have declined week-over-week.
Highlights for the four week period ending March 9:
- Grocery prices are up 3.32%, a decrease compared to the prior week.
- Health & beauty prices were up 1.31% vs. YA, a minor increase vs. the prior week.
- Prices for household items were up 3.42% vs. YA, a decrease from the prior period.
- Pet prices were down 3.73% vs. YA, an increase vs. the prior week.
Online grocery inflation is ticking back up
Gas & convenience and online have been the two retail channels with the most variable rates of grocery inflation. Gas & convenience grocery inflation continues to decline after several consecutive weeks of increases in February 2025, while online grocery inflation has accelerated in the most recent week.
Grocery inflation is elevated for Gen Z
Week-over-week, all generations and income levels have experienced a decrease in the rate of grocery inflation, but grocery inflation remains elevated for Gen Z.
