CONSUMER SENTIMENT TRACKER

Keep tabs on consumer confidence.

The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.

Latest Update: 3/11/25

Consumer Confidence Score

February Consumer Confidence Score: 53.5 (-0.5 points vs. last month)

Canadian consumer confidence decreased in February compared to last month. Canadian consumers reported lower sentiment around the job market (-0.9), their ability to make ends meet (-0.2), and with discretionary spending (-0.5).

Spending & Saving Considerations

Half of Canadian consumers saved their spare cash in February and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.

About the tracker

Numerator’s Canadian Consumer Sentiment Tracker combines data from three ongoing Microsurveys—brief surveys (three questions or less) fielded on a rolling basis to our entire consumer panel. The surveys collect thousands of responses per month, and their abbreviated nature ensures high participation rates and fresh, reliable data each month.

Get monthly updates on consumer sentiment

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.