CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.
Latest Update: 8/4/25
Consumer Confidence Score
July Consumer Confidence Score: 54.0 (+0.2 points vs. last month)
Canadian consumer confidence saw a slight increase in July compared to last month. Canadian consumers reported consistent sentiment around the job market (flat), while they reported increased confidence around discretionary spending (+0.2) and their ability to make ends meet (+0.4).
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in July and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
July Financial Outlook Score: 53.1 (-1.2 points vs. last month)
Canadian consumers feel worse about their future finances than they did last month, erasing some of the gains made in June. Thinking about one year from now, 27% of Canadian consumers think their household finances will be better, 52% think they’ll be the same, and 21% think they’ll be worse.
