CONSUMER SENTIMENT TRACKER

Keep tabs on consumer confidence.

The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.

Latest Update: 11/18/24

Consumer Confidence Score

October Consumer Confidence Score: 53.4 (-0.2 points vs. last month)

Canadian consumer confidence decreased slightly in October compared to last month. Canadian consumers reported lower sentiment around the job market (-0.3), their ability to make ends meet (-0.1), and comfort with discretionary spending (-0.4).

Spending & Saving Considerations

Half of Canadian consumers saved their spare cash in October and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.

About the tracker

Numerator’s Canadian Consumer Sentiment Tracker combines data from three ongoing Microsurveys—brief surveys (three questions or less) fielded on a rolling basis to our entire consumer panel. The surveys collect thousands of responses per month, and their abbreviated nature ensures high participation rates and fresh, reliable data each month.

Looking for our past consumer sentiment data?

An alternate version of the Numerator Consumer Sentiment Survey was fielded to a smaller subset of Canadian consumers each month between June 2022 & December 2023. This version of the study has now ended, but historical views including COVID sentiment can be found by downloading the 2022–2023 recap report.
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