CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.
Latest Update: 12/3/24
Consumer Confidence Score
November Consumer Confidence Score: 53.1 (-0.3 points vs. last month)
Canadian consumer confidence decreased slightly in November compared to last month. Canadian consumers reported lower sentiment around the job market (-0.6) and their ability to make ends meet (-0.5), and increased comfort with discretionary spending (+0.1).
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in November and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
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