CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.
Latest Update: 7/1/25
Consumer Confidence Score
June Consumer Confidence Score: 53.8 (+0.2 points vs. last month)
Canadian consumer confidence saw a slight increase in June compared to last month. Canadian consumers reported consistent sentiment around the job market (-0.1) and their ability to make ends meet (+0.1), and increased comfort with discretionary spending (+0.6).
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in June and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
June Financial Outlook Score: 54.3 (+2.1 points vs. last month)
Canadian consumers feel better about their future finances than they did last month, with outlook increasing notably in June to its highest level in the past year. Thinking about one year from now, 30% of Canadian consumers think their household finances will be better, 49% think they’ll be the same, and 21% think they’ll be worse.
