CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel, capturing thousands of responses each month.
Latest Update: 2/3/26
Consumer Confidence Score
January Consumer Confidence Score: 52.3 (+0.5 vs. last month)
Canadian consumer confidence improved slightly in January, with a slight decline in job market confidence offset by improvements in household finances and comfort with discretionary spending.
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in January and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
Financial Outlook Score
December Financial Outlook Score: 53 (+0.8 points vs. last month)
Canadian consumers feel better about their future finances than they did last month. Thinking about one year from now, 27% of Canadian consumers think their household finances will be better, 51% think they’ll be the same, and 21% think they’ll be worse.