CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The newly refreshed Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.
Latest Update: 7/09/2024
Consumer Confidence Score
June Consumer Confidence Score: 54.5 (+1.4 vs. last month)
Canadian consumer confidence increased in June compared to last month. Canadian consumers reported improved sentiment around the job market (+1.5), their ability to make ends meet (+1.5), and comfort with discretionary spending (+1.3).
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in June and a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home, though many cost-saving measures were down slightly this month versus last.
About the tracker
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