CONSUMER SENTIMENT TRACKER
Keep tabs on consumer confidence.
The Numerator Canadian Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook. The tracker is powered by a continuous survey of our consumer panel capturing thousands of responses each month.
Latest Update: 2/10/25
Consumer Confidence Score
January Consumer Confidence Score: 54.0 (-1.1 points vs. last month)
Canadian consumer confidence decreased in January compared to last month. Canadian consumers reported lower sentiment around the job market (-1.6), their ability to make ends meet (-0.7), and increased comfort with discretionary spending (-1).
Spending & Saving Considerations
Half of Canadian consumers saved their spare cash in January and over a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home.
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