Consumer Confidence Score

May Consumer Confidence Score: 53.1 (+0.1 vs. last month)

Canadian consumer confidence held steady in May compared to last month. Canadian consumers reported consistent sentiment around the job market (flat), their ability to make ends meet (+0.1), and comfort with discretionary spending (+0.2).

Spending & Saving Considerations

Half of Canadian consumers saved their spare cash in May and a third used it to pay down debts. The next most popular options were vacation/ travel, home repairs/ improvement, or investing. Consumers continue looking for ways to save, as well—they’re shopping on sale, using coupons/discount codes when possible, and cooking at home, though many cost-saving measures were down slightly this month versus last.

About the tracker

Numerator’s Canadian Consumer Sentiment Tracker combines data from three ongoing Microsurveys—brief surveys (three questions or less) fielded on a rolling basis to our entire consumer panel. The surveys collect thousands of responses per month, and their abbreviated nature ensures high participation rates and fresh, reliable data each month.

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