Accurately track growth across channels, households, and trips.

Consumer behaviour is shifting, and beverage brands need to keep up. The Numerator Canadian OmniPanel tracks purchases made by 30k+ consumers across all retail channels, from Liquor to Grocery and Club, providing a 360 view of beverage buying behaviour alongside demographic and psychographic insights. With a robust and engaged consumer panel, you have the sample you need to understand light buyers, Gen Z consumers, and other emerging segments. Numerator’s omnichannel advertising and promotions intel provides the context behind holiday purchase behaviour, helping you drive growth during key consumption occasions.

Holistic understanding

Leverage 700+ psychographic and media consumption attributes, as well as verified buyer surveys, to understand who your consumer is, why they made the purchase decision, and how to reach them.

Omnichannel coverage

Each panelist is tracked across all channels, from Grocery to Liquor, giving you a full view of shopper behaviour in the beverage category.

Unmatched sample

The Numerator Canadian OmniPanel captures 10X more shopping trips per month than legacy panel providers, enabling brands to track new items, identify regional trends, and more.

Over 400 CPG companies are growing with Numerator.

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Understand the full path to purchase.

Numerator OmniPanel

shopper insights

Discover what you don’t know with more trips, more channels, and more consumer insights.

Promotions Intel

Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.

Survey Insights

Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.

Find out how Numerator can help your brand grow more.

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