Canadian pet owners are faced with more retailers and channels— as well as more time at home— than ever. Adapt to their shifting behaviours with granular, omnichannel insights.
Meet your modern buyer
Understand and engage pet owners on a granular level with access to Canada’s fastest, most comprehensive shopper insights. Numerator’s Canadian OmniPanel provides the omnichannel view across all categories, retailers, and channels that Pet manufacturers need to effectively engage new shopper segments, win back lapsed shoppers, and launch new products.
Each panelist is tracked across all channels, which is the only way to understand switching.
Our panel provides unprecedented visibility into behaviour across all channels and retailers, including Pet Valu, Costco, Dollarama, and more.
We can report within days, using % of HHs reporting.
Over 400 CPG companies are growing with Numerator.
Understand the full path to purchase.
Numerator Canadian OmniPanel
Discover what you don’t know with more trips, more channels, and more consumer insights.
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.