Report | January 31, 2024

2024 Canada Annual Holiday Preview

Numerator’s 2024 Canadian Holiday Preview provides insight into consumer shopping & celebration plans for thirteen upcoming holidays— from Lunar New Year to New Year’s Eve. Powered by a survey of over 5,000 consumers, the report outlines how shoppers plan to celebrate each holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend. In addition to these core insights into holiday behaviours, download the report to learn:

  • How consumers expect their holiday spending to shift versus last year
  • Which categories are most likely to show up in holiday baskets
  • Which holidays will see more cooking at home versus eating out or carrying in takeout

Download the Report