NUMERATOR CANADIAN PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.

Last Updated: 4/25/2024

Inflation is declining across FMCG sectors

All FMCG sectors experienced a decrease in the rate of inflation week-over-week. The decrease in grocery inflation was the most significant, driven in part by declining Pasta & Noodles prices.

Highlights for the four week period ending March 31:

Grocery prices were up 1.45% vs. YA, a decrease from the prior week.
Health & beauty prices were up 3.95% vs. YA, a decrease from the prior week.
Prices for household items were up 0.14% vs. YA, a decrease from the prior week.
Pet prices were down -3.49% vs. YA, a decrease from the prior week.

Gas & Convenience grocery inflation remains elevated

Gas & Convenience grocery inflation has declined slightly week-over-week, but remains elevated compared to prior months. The rate of Drug inflation has increased slightly, while other channels have seen minor decreases or remained steady.

Grocery inflation is on the decline across most demographic groups

After an increase in the prior week, Gen Z grocery inflation has decreased to under-index vs. the prior year. All other demographic groups— except for Gen X consumers— also experienced a decrease in the rate of grocery inflation week-over-week.

For past insights into Canadian consumer behaviour and sentiment as it relates to the COVID-19 pandemic, check out our survey insights from March 2020 through May 2022.

See the insights.