Access fast and actionable consumer insights in a changing market.

Market dynamics are changing faster than ever before. There are more options to choose from with an explosion of private labels and emerging channels – all while consumers are under unprecedented pressure. Navigate this variable market with Numerator’s Canadian Omnipanel that goes beyond traditional measurement to gain a clearer view of your consumer.

Omnichannel visibility

All retail channels from Big Box to Specialty to Ecommerce

Holistic understanding

Deep insights via purchase-triggered surveys that combine consumer behaviours and attitudes

Fast consumer insights

On-demand access to consumer insights and purchase data updated daily

Canadian OmniPanel by the Numbers


Monthly active users sharing purchase data


Static Panelists meeting strict quality standard of 12 consecutive months of trip collection


Retailers tracked across big box, drug, pet, liquor, ecomm and more


Trips collected digitally and growing

Consumer Panel Features

Gain a holistic view for deep shopper understanding

Shopper purchase behaviour is tracked alongside opinions collected via surveys for more holistic consumer understanding — so you can understand the ‘why’ behind the buy.

Get fast answers about your shoppers and your competition

The on-demand platform is updated daily to deliver the speed of insights needed to make timely business decisions. Create custom people groups for on-the-fly analysis based on your business questions.

Build strong retailer relationships with omnichannel and cross-category insights

Provide thought leadership, demonstrate your brand value, and uncover opportunities (and threats) across all categories.

Our gamified and user-friendly consumer apps lead to a larger, more representative and highly engaged consumer panel that provides deeper consumer insights.

Passive panelists
Engaged consumers
Spotty data
Robust coverage
Traditional grocery coverage
Omnichannel and cross-category
Long data lag
Daily data updates
Extra costs for customization
On-demand customization
What, but not why
Opinions and purchase behaviour together

We start with the consumer, because channels don't create trends, people do.

Our consumer-facing app makes it easy and fun for shoppers to share buying and sentiment behavior, creating a single data source that enables richer consumer understanding.


Receipt Hog app on a phone

Club & Specialty
Gas & Convenience
Dollar Store
and more

Transaction Sources

Receipt Hog app on a phone

Paper Receipts
Retailer Loyalty Data
Mobile App Purchases

Consumer Profiles

Receipt Hog app on a phone

Survey Data Demographics
Psychographics Media Consumption

We know people, not panelists.

Daily Data Updates

Monitor changing consumer behaviours and sentiments on demand.

Omnichannel and Omniproduct

Capture purchases of all product categories across all channels.

Segmentation Flexibility

Configure custom shopper groups.

Request Demo