Gain insight into shifting shopping behaviours alongside shopper attitudes, interests and opinions across all channels – all within a single platform.
Shopper + People Insights by the Numbers
demographic and media consumption attributes
of custom group combinations created in minutes
Shopper + People Insights Features
Evaluating the Health of a Static Consumer Panel : Canada Edition
Consumer behaviour has changed dramatically over the years. This paper covers how you should be thinking about evaluating the health of your consumer purchase panel with the modern consumer in mind. This document provides guidance into evaluating panels in this new era, while also reviewing and mitigating the limitations of all panels.