Uncover omnichannel consumer insights in a changing world.

Access omnichannel insights backed by Canada’s largest and most comprehensive consumer panel to benchmark brand performance against the category and competition, identify new consumer opportunities to grown household penetration, and uncover critical consumer behaviour insights that other panels miss.

Unlock deep understanding of trends and relationships within your category

Accelerate growth with the most complete understanding of the category and competitive set to create strategies that maximize engagement, loyalty, and positioning across all channels.

Analyze what motivates your core consumers and understand how to reach them

Understand consumers at a deeper level. Analyze purchase behaviour alongside psychographic data and media consumption habits to effectively target the right consumers with the right message, in the right place.

Identify and target new consumer segments to grow household penetration

Identify opportunities with new consumer segments by analyzing comprehensive, longitudinal consumer behaviours across your category, all channels, and more.

Features that give you more.

More channels. More Visibility. More competitive edge.

Cross-channel visibility

cross channel visibility

Insights into online and offline buying behaviour for your brand and your category.

Complete view of true buying behaviour

complete view on laptop

Understand all types of buyers – heavy, medium and light – and measure share of category across time, loyalty and usage groups to determine channel shifts.

Source of volume insights

source of volume on laptop

Know where your growth is coming from and how that relates to the category – down to the retailer and channel.

Quick whitespace identification

whitespace identification on laptop

Identify groups with the opportunity to increase penetration and then quickly understand who those people are and analyze their purchase behaviour.

Brand Insights by the Numbers




Psychographic attributes


Media consumption attributes

Find out how Numerator can help your brand grow more.

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