BEAUTY
Stay one step ahead of your modern beauty buyer.
Quantify the impact of emerging trends— from pandemic shifts to Gen Z’s growing purchase power— on your business with more demographic groups, more trips, and more channels.
Identify your most valuable buyers— and their evolving preferences.
After a long period spent at home, beauty buyers are re-evaluating their wants and needs. With visibility across all channels, including Beauty, Drug, and Dollar, Numerator’s Canadian OmniPanel enables beauty brands to identify their most valuable buyers and track behavioural shifts across all Canadian retailers and beauty categories. Leverage the industry’s fastest and most comprehensive advertising and promotional intelligence, as psychographic and media consumption attributes, to target your most valuable buyers with messaging that resonates.
Omnichannel Coverage
Each panelist is tracked across all channels, from Beauty and Drug to Mass and Dollar, giving you a full view of Beauty shopping behaviour.
Unmatched Sample
Numerator’s Canadian OmniPanel captures 10X more shopping trips per month than legacy data providers, enabling you to track new items, quantify brand and category switching, and more.
Technology-Driven Speed
We can report within days, using % of HHs reporting.
Get more insights.
More Data Updates
Monitor changing consumer behaviours and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Segmentation Flexibility
Configure custom shopper groups.
Over 400 CPG companies are growing with Numerator.
Numerator OmniPanel
To keep pace with fast-changing consumer behaviour, Numerator’s OmniPanel goes beyond traditional measurement to deepen your consumer understanding.
Top solutions for Health & Beauty.
Numerator's Canadian OmniPanel
Discover what you don’t know with more trips, more channels, and more consumer insights.
Promotions Intel
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Survey Insights
Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.
CASE STUDY
Waterpik
Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs.
CASE STUDY
Reckitt Benckiser
Find out how the RB team uncovered an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.
Get the latest Health & Beauty insights.
ARTICLE
Brands to Watch in Canada in 2024
Another year has come and gone, and in preparation for 2024, we’re looking back at the top brands of 2023 among key segments of Canadian consumers.
REPORT
Canadian Consumer Sentiment Survey
The Numerator Consumer Sentiment Survey was fielded to 1,000 Canadian consumers each month between June 2022 & December 2023. The results from the past 19 months are summarized in this report.
ARTICLE
The Inflation Factor: Canadian Consumers Prepare for Rising Prices
How are consumers responding to this marked change in the cost of the essentials they need and non-essentials they want? To gauge the degree of awareness and concern around the current inflation rate, we surveyed over 600 consumers.