NUMERATOR CANADIAN PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.

Last Updated: 2/12/2025

Inflation is up or steady across FMCG sectors

The rates of grocery and health and beauty inflation are up week-over-week, while household inflation is holding steady.

Highlights for the four week period ending December 15:

  • Grocery prices are up 3.26%, an increase compared to the prior week.
  • Health & beauty prices were up 3.90% vs. YA, an increase vs. the prior week.
  • Prices for household items were up 4.52% vs. YA, an increase vs. the prior week.
  • Pet prices were down 2.23% vs. YA, a decrease vs. the prior week.

Gas & Convenience grocery inflation is on the rise

Gas & convenience and online have been the two retail channels with the most variable rates of grocery inflation. In the most recent week, gas & convenience grocery inflation is on the rise, while online remains relatively low.

Grocery inflation is down across all generations

Week-over-week, all generations have experienced a decrease in the rate of grocery inflation. Grocery inflation has increased for high and middle income consumers.

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