NUMERATOR CANADIAN PRICE PULSE

Track the changing prices of everyday goods.

Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Updated weekly, it provides the most timely look at rising prices available in the Canadian market, with channel-specific views and added cuts for consumer demographic segments including ethnicity, generation and income level.

Last Updated: 10/8/2025

Inflation is diverging across FMCG sectors

Health & Beauty and Grocery prices remain elevated compared to a year ago, while Pet and Household prices under-index compared to 2024 levels.

Highlights for the four week period ending September 14:

  • Grocery prices are up 1.38%, a decrease compared to the prior week.
  • Health & beauty prices were up 2.63% vs. YA, a decrease vs. the prior week.
  • Prices for household items were down 1.20% vs. YA, a decrease from the prior period.
  • Pet prices were down 2.36% vs. YA, an increase vs. the prior week.

Drug grocery inflation is on the rise

Grocery inflation remains steady week-over-week across most retail channels, though the Drug and Online channels are experiencing increases week-over-week.

Grocery inflation is tracking steady across demographic groups

Gen Z grocery inflation, which was elevated compared to other generational cohorts for  early summer 2025, is now at similar levels to other generations.

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