Search & filter
103 Results
02.26.25
Canadian Consumer Reactions to U.S. Tariffs: “Buy Canadian” Sentiment, Behavioural Shifts, and Opportunities for Brands
More than two-thirds of consumers are closely following the news on tariffs, making it the most followed issue right ...
02.24.25
From Claimed to Confirmed: Reshaping Research with Verified Buyers
Leveraging Verified Buyers to identify and target surveys removes the question of whether or not you’re surveying the...
02.12.25
Brands to Watch in Canada in 2025
Canadian consumers returned to nostalgic products and Gen Z showed off a sweet tooth. These are the brands to watch i...
02.06.25
The Impact of Tariffs on Canadian Consumers: Concerns, Shopping Behaviour, and Future Spending Plans
The overwhelming majority of Canadian consumers are worried about the possibility of the United States imposing tarif...
01.29.25
2025 Canadian Holiday Preview
For more insight into consumer holiday intentions this year, check out our 2025 Canadian Holiday Preview. Powered by ...
02.12.25
Tariffs, Turbulence, and Tight Budgets: Checking in on the Canadian Consumer in 2025
In the last five years, Canadian consumers have weathered the COVID-19 pandemic, waves of RSV, flu, and norovirus, gl...
12.18.24
Deck the Halls with Delays: The Canada Post Strike’s Impact on Holiday Shopping
Learn how holiday shoppers shifted behaviour to account for shipping delays caused by the Canadian Postal Workers str...
12.12.24
Exploring Ontario’s Changing Alcohol Landscape
Our latest report leverages Numerator’s Canadian purchase panel— the largest and most comprehensive single-source Can...
