First announced in February, U.S.-imposed tariffs and retaliatory Canadian counter-tariffs were expected to reshape Canadian consumer behaviour in meaningful ways—driving up prices, dampening demand, and shifting category dynamics. But what’s actually happened since then? Have Canadian households responded as expected, or have our assumptions missed the mark?

Watch our webinar on demand as Numerator’s Brian Ettkin, Head of Strategy & Solutions, Canada, shares pressure-testing tariff assumptions and unpacks the economic trends driving Canadian consumer behaviour, including:

• Category-specific shifts in purchase behaviour, from where tariffs are hitting hardest and where consumer resilience is surprising
• How tariff pull-backs and policy shifts are reshaping consumer decisions
• The impact of tariffs on Canadian consumer segments, including by financial situation and spending attitudes
• Why some of the expected effects of tariffs haven’t materialized yet—and what that tells us about Canadian consumer resilience
• What to watch for in the coming months as tariffs work through supply chains and economic pressures intensify

This is your chance to ground your tariff strategy in verified consumer behaviour and gain forward-looking insights for Canadian brands and retailers.