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07.28.25
June 2025 Tariffs & Buy Canadian Study
Leverage feedback from verified Canadian consumers, tied back to purchase behaviour, attitudes, and opinions, to reim...
07.01.25
Single Source Summit 2025 Recap: The Next Generation of Canadian Consumer Insights
The future of Canadian insights took center stage at Numerator Canada’s second annual Single Source Summit.
06.26.25
2025 Canadian Summer Holiday Preview
For granular insight into consumer intentions for upcoming summer holidays, check out our 2025 Canadian Summer Holida...
05.07.25
Navigating Tariffs & Turbulence: A Fresh Look at Canadian Consumer Sentiment & Behaviour Two Months In
Watch Numerator’s Brian Ettkin for a strategic deep dive into how U.S. tariffs are reshaping Canadian consumer behavi...
02.26.25
Canadian Consumer Reactions to U.S. Tariffs: “Buy Canadian” Sentiment, Behavioural Shifts, and Opportunities for Brands
More than two-thirds of consumers are closely following the news on tariffs, making it the most followed issue right ...
02.24.25
From Claimed to Confirmed: Reshaping Research with Verified Buyers
Leveraging Verified Buyers to identify and target surveys removes the question of whether or not you’re surveying the...
02.12.25
Brands to Watch in Canada in 2025
Canadian consumers returned to nostalgic products and Gen Z showed off a sweet tooth. These are the brands to watch i...
02.06.25
The Impact of Tariffs on Canadian Consumers: Concerns, Shopping Behaviour, and Future Spending Plans
The overwhelming majority of Canadian consumers are worried about the possibility of the United States imposing tarif...
