In the last five years, Canadian consumers have weathered the COVID-19 pandemic, waves of RSV, flu, and norovirus, global conflict, severe supply chain constraints, and generationally high levels of inflation. Can anyone be surprised that over the last year, Canadian households have tightened their belts and cut back on fast-moving consumer goods spending across the board?

Watch on-demand as Numerator’s Brian Ettkin, Head of Strategy & Solutions, Canada discusses checking on the Canadian consumer and provides actionable insights for Canadian business owners, including:

• • • How Canadian consumers feel about their financial well-being— and how those feelings translate into changes at the checkout
    • The strategies different consumer groups, segmented by purchase power, are implementing to cope with financial pressures
    • The impact on Canadian brands and retailers, quantified through verified purchase behaviour
    • How brands and retailers can encourage Canadian consumers to open their wallets again in FMCG
    • And a look at the impact of tariff concerns on Canadian consumer behaviour now and expected behaviour over the coming months