Over two months since the United States first announced tariffs on Canadian goods, and over a month since those tariffs went into effect, the impact on Canadian consumer behaviour is clear: Canadian consumers are pulling back their consumer goods spend in response to tariff concerns and rising prices, and those consumers who planned to avoid US-owned retailers and brands are doing so.

Watch as Numerator’s Head of Strategy and Solutions, Canada, Brian Ettkin, provides a comprehensive update on the Canadian market landscape amid tariffs and economic turbulence. In an action-packed thirty minutes, we’ll provide:

• A comprehensive look at how Canadian consumer behaviour has shifted across categories, retailers, and channels since the US tariffs went into effect
• An updated perspective on Buy Canadian sentiment, including who ‘Buy Canadian’ consumers are and their preferences, price sensitivity, and verified purchase behaviour over the past two months
• The impact of tariff concerns and Buy Canadian sentiment on brands, categories, and retailers via verified Canadian purchase data
• What steps Canadian brands and retailers can take to meet the needs of increasingly concerned consumers
• And more!