In 2022, almost 10% of all Canadian households shifted spend to emerging channels (including Club, Dollar, and Amazon.ca over the past year), resulting in those channels capturing an increase in trips (+50 million vs. YA) and total store spend (up 6% vs. YA).

Watch Ed Matthews, Raghu Sankaran, and Jenany Namasivayam from Numerator’s Canadian Consulting team on demand for an exclusive webinar exploring who the Canadian consumers shifting channels are and the emerging opportunities and risks for brands, categories, and retail partners. The webinar explores:

• Who “channel shifters” are across demographics, attitudes, and opinions
• The circumstances and motivation behind channel shifting
• The brands and retailers capturing these valuable shoppers’ dollars
• And more!