To Canadian consumers, healthy eating is a mainstream priority (95% of Canadians consider health as a factor in at least some grocery purchase decisions) and a moving target (nearly 48% say their understanding of healthy eating has changed in the past year).
For brands and retailers, growth can come from making healthier choices easier to justify, purchase, and repeat.
Join Numerator Canada’s Brian Ettkin, Head of Strategy and Solutions, on Thursday, September 10th at 11 AM ET for a closer look at the mindsets, demographics and everyday trade-offs shaping healthy eating in Canada. By connecting consumer attitudes with verified omnichannel purchase behaviour, we’ll highlight what Canadians say they value, what they actually buy, and how Canadian business leaders can turn those insights into growth, including:
- Five segments based on the health mindsets of Canadian consumers: Meet the Health Champions, Intentional Strivers, Health Balancers, Selective Optimizers and Health Disengaged, and understand what each group needs from brands and retailers.
- The healthy-eating balancing act: See how consumers weigh health against affordability, convenience, taste, trust and household fit.
- How healthy priorities differ: Learn how definitions of healthy eating change across generations, income levels, cultural backgrounds, and GLP-1 users.
- Where intentions break down: Discover why categories such as snacks, bakery and prepared foods remain difficult places to make healthier choices.
- What verified purchase data reveals: Understand how health mindsets translate into real spending across products, categories and channels.
- How to win: Identify practical strategies for product positioning, pricing, promotions, messaging, assortment and innovation.
