Webinar | April 12, 2023

Purchasing Behaviour Under Pressure: The State of the Canadian Consumer

Concern over the economy remains high, with over 1 in 4 (26%) of Canadian consumers rating their level of concern as 10/10. As consumers continue to navigate economic pressures, brands and retailers need fast, comprehensive insights to keep up.

Watch Numerator’s Brian Ettkin, Head of Strategy & Solutions, Canada, for an in-depth look at the impact of inflation on Canadian consumers— and the implications for brands and retailers— leveraging Canada’s largest and most representative consumer panel. We explore:

  • Consumer Sentiment: How Canadian consumers are feeling about the economy, and how they expect their economic outlook to shift in the coming months
  • Purchase Decisions: The strategies and trade-offs consumers are making between categories, retailers, and channels to save
  • Impact: How Canadian brands and retailers— across channels and categories— are being impacted by consumer sentiment, purchasing shifts, and trade-offs

Watch On Demand