Purchasing Behaviour Under Pressure: The State of the Canadian Consumer

Concern over the economy remains high, with over 1 in 4 (26%) of Canadian consumers rating their level of concern as 10/10. As consumers continue to navigate economic pressures, brands and retailers need fast, comprehensive insights to keep up.

Watch Numerator’s Brian Ettkin, Head of Strategy & Solutions, Canada, for an in-depth look at the impact of inflation on Canadian consumers— and the implications for brands and retailers— leveraging Canada’s largest and most representative consumer panel. We explore:

  • Consumer Sentiment: How Canadian consumers are feeling about the economy, and how they expect their economic outlook to shift in the coming months
  • Purchase Decisions: The strategies and trade-offs consumers are making between categories, retailers, and channels to save
  • Impact: How Canadian brands and retailers— across channels and categories— are being impacted by consumer sentiment, purchasing shifts, and trade-offs

Watch on Demand

Purchasing Behaviour Under Pressure: The State of the Canadian Consumer

Questions on how to leverage Numerator data to drive growth? Send us an email at hello@numerator.com.

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

Nu Insights on New Canadians: What Brands and Retailers Need to Know to Win in Canada’s Changing Landscape
Webinar
Nu Insights on New Canadians: What Brands and Retailers Need to Know to Win in Canada’s Changing Landscape
Without Canada’s recent record population growth— driven almost completely by immigration— brands and retailers would...
Learn More
Shaking Up the Ontario BevAlc Landscape: Implications of the LCBO Strike & Trends to Watch
Webinar
Shaking Up the Ontario BevAlc Landscape: Implications of the LCBO Strike & Trends to Watch
Webinar offering a comprehensive look at the impact of the LCBO strike and a fresh perspective on how to track shifti...
Learn More
Connecting Canadian Population Trends to Purchase Behaviour: New Canadians, Gen Z, and Aging Consumers
Webinar
Connecting Canadian Population Trends to Purchase Behaviour: New Canadians, Gen Z, and Aging Consumers
Canadian brands and retailers would be facing a decline in sales, making marketing to Canada’s diverse ethnic populat...
Learn More

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.