NUQUAL: QUALITATIVE RESEARCH

See and hear from verified buyers at twice the speed of the industry.​

You can now ask the right questions and design the right research activities, using innovative technology, to get greater engagement and deeper insights from your qualitative research.

A full suite of digital qualitative tools to answer the right questions in the right way.

ICON_MEDIA
NuQual Media

See through the eyes of consumers using this fast add-on of photo and video uploads to your quantitative studies.

ICON_PULSE
NuQual Pulse

Explore consumer sentiment over a moderated, digital exchange to dig even deeper into motivations.

ICON_TARGET-ACCURACY
NuQual Custom

Go deeper through moderated live or asynchronous touch points, like virtual in-depth interviews, focus groups and more.

Ready to see and hear directly from your consumers? Request your demo today.

Target hard-to-reach, known shoppers based on recent behaviours, get high-quality responses from highly engaged verified buyers and track them over time.

CASE STUDY
Diageo
Learn how Diageo leveraged Numerator Surveys research ecosystem to combine full-service quantitative surveys, qualitative video responses and behavioural panel data to connect with verified buyers and get early product feedback for their challenger brand, Lone River Ranch Water.
LEARN MORE
Play Video about Woman talking to her phone taking a video survey

Talk to the right people when it matters most with NuQual.

In qualitative research, you don’t need a lot of people — you need the right people. With Numerator, you can finally be sure that you’re hearing from the right people by connecting with our verified buyers. See their behaviours through photo & video uploads, talk with them through moderated digital exchanges or connect live with virtual interviews and focus groups.

Play Video

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.