SEGMENTATION RESEARCH
Bring shopper groups to life with ongoing, in-platform tracking.
Build multi-dimensional consumer segments from a single-source and track them longitudinally by applying them to Numerator’s panel of verified buyers — putting them at the center of decisions across your organization.
Create multi-dimensional segmentations to capture multi-dimensional consumers.
Custom Segmentation
Create a bespoke and dynamic view of your target consumers that will become the centerpiece for actionable insights across your organization — including verified purchase behaviours, demographics, psychographics and more, all from a single-source.
Applied Segmentation
Already have a segmentation but don’t know how to act on it? Keep your segments at the forefront of your business by applying them to Numerator’s panel of verified buyers and learn so much more about each segment — all you need is your segmentation typing tool.
25K+
PANELISTS WITH 12 MONTHS OF HISTORICAL DATA
34M+
SHOPPING TRIPS CAPTURED
1,000
CONSUMER ATTRIBUTES
Want to build contextual segments that give your business new life? Get in touch today.
Target hard-to-reach, known shoppers based on recent behaviours, get high-quality responses from highly engaged verified buyers and track them over time.
