Cannabis is booming in Canada— creating opportunities and risks for consumer packaged goods companies. With 19% of all grocery sales made by Canadian CBD and recreational marijuana households, it’s crucial to understand how your brand interacts with both segments and plan for long-term growth.

In this exclusive webinar, Gordon Cheung and Hannah Libot, Numerator Consultants, explore who Canadian CBD and recreational marijuana users are, how their behaviour differs from the average Canadian consumer, and how you can successfully capture your fair share of their spend. Watch on demand for blunt insights you’ll be able to leverage in the new year and beyond.