In response to economic pressure, Canadian consumers across income levels have reduced their spend on quick-service restaurants, and 67% expect to continue to cut back on dining out or takeout. At the same time, emerging forces—from GLP-1 adoption to shifting value expectations and the influence of New Canadian consumers—are reshaping who Canadian restaurants’ guests are and what they expect.
Traditional data providers haven’t kept up with the rapid pace of change: many still rely on claimed behavior and provide limited visibility into restaurant trends, making it difficult to understand what’s actually driving performance.
Numerator takes a different approach. By combining verified purchase data with rich consumer profiles and survey insights from those same verified QSR guests, Numerator provides a comprehensive, single-source view of Canadian consumer behaviour across QSRs and traditional retail channels.
In this 30-minute webinar on Wednesday, May 27, from 11-11:30 AM ET, we’ll walk through the state of the Canadian QSR landscape and show how Canadian restaurants can unlock deep guest understanding and identify growth opportunities. You’ll learn:
- Why Canadians are cutting back on QSR and how behavior differs across key segments
- Where growth still exists among high growth consumer segments and which factors drive QSR choice today, across value, convenience, quality, and more
- What successful items (like A&W’s Masala Veggie Burger) reveal about guest behaviour, attitudes, and opportunities for innovation
- And how to turn insights into action with Numerator, from tracking guest loyalty and switching to analyzing menu performance and limited time offer impact
